Children's Print and stationery Designer
What began as a few wall prints for my own children's bedrooms has blossomed into a colourful, purpose-led brand rooted in creativity, connection, and joy. Dolly and Fred is where thoughtful design meets big-hearted intention, a place where bright stationery and uplifting wall art encourage children (and grown-ups) to slow down, get creative, and connect in meaningful ways.
How it all began
Back in 2019, I opened my Etsy shop with a handful of bright, cheerful nursery prints. I was a mum with a background in childcare and a lifelong love of design, and I wanted to create prints that felt warm, playful and positive. That little shop grew quickly, and so did the mission. With over 4,000 customers and counting, Dolly and Fred now reaches families across the world.
As the business grew, so did my sense of purpose. I saw how my designs weren’t just decorating children’s rooms, they were helping build confidence, encourage conversations, and spark imaginative play. That realisation was the start of something new.
Expanding into creative stationery
In 2023, I expanded Dolly and Fred into children’s stationery. This wasn’t just a product decision, it was a yearning for something more purposeful. I wanted to create resources that helped children slow down and express themselves in healthy, creative ways. From writing sets to affirmation postcards, every piece is designed to support connection and mindful communication.
With my background in child development and early years education, I understand how important it is for children to explore, reflect and feel heard. The stationery range is designed to support those gentle moments of growth, whether it’s writing a postcard to a friend, sending a note to a grandparent, or doodling thoughts after a big day.
Rooted with Purpose
At the core of Dolly and Fred is a deep desire to nurture the next generation. I want to create products that empower children to use their voices, embrace their creativity, and grow in confidence. I also want to make it easy for parents and carers to foster those moments of connection and calm.
I’m passionate about eco-conscious design, using sustainable materials wherever possible and choosing suppliers who share the same values. Every item is designed and packed from my home studio in Cambridgeshire, UK, where I live with my husband and two children, the original Dolly and Fred!
What's next for dolly and fred
The journey is only just beginning. As I continue to grow the collection, I’m also developing a range of mindful activity packs and expanding into wholesale opportunities. I'm passionate about blending creativity with purpose and dreaming of ways to get my designs into more hands and hearts, whether that's through products, partnerships, or licensing opportunities.
Whether you're here for a writing set, a thoughtful print, or just a sprinkle of colour for your day, thank you for stopping by. I'm so glad you're here.
With love,
Jo x
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