Updated for 2025: As Dolly and Fred has grown, so has our heart-led approach to sustainability. Here's how we create with care today...
Our Thoughtful Approach to Sustainability at Dolly & Fred
At Dolly and Fred, we believe small choices have the power to make a big difference. From the materials we choose to the way we package each order, our mission is to create meaningful, joy-filled products without causing unnecessary harm to the world around us.
We’re a small business built on heart, creativity, and care—and that care extends to how we treat our planet, too.
Every Order, Packed with Purpose
We’ve lovingly designed our packaging to feel as special as the product inside, while being kind to the earth:
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Plastic-Free Always
We’re committed to plastic-free packaging across all orders. From our sticker sheets to our journals, everything is wrapped in materials you can feel good about. -
Compostable Cello Bags (When Needed)
For our children’s prints, we use compostable cello bags to keep things protected while still offering an eco-friendly solution. These break down naturally—no landfill guilt required. -
Handmade Themed Envelopes for Postcards & Writing Sets
This is one of my favourite changes! I now create coordinating themed envelopes for postcard sets and writing sets. They keep everything neat, professional, and reusable—and they’re made in the same spirit of creativity that runs through every collection. -
No Plastic on Greetings Cards
If you order just one greetings card, we’ll safely tuck it inside the envelope. If it’s a set, we’ll make a matching envelope to keep them together. Simple. Thoughtful. Beautiful. -
Triangular Tubes for Larger Prints
We’ve used recyclable triangular cardboard tubes for years. Not only are they sturdy and practical, but they also mean no plastic end caps, no excessive filler, and no wasteful extras. Just prints, safely delivered.
Designed with Intention, Not Overproduction
All of our designs are created in our UK home studio, in small batches or on demand. That means no mass production, no wasteful stockrooms—just thoughtful, intentional collections made with joy.
We believe in timeless design over fast trends. Our prints and stationery are created to be treasured, not tossed away. Whether it’s a kindness journal or a unicorn letter set, our goal is to spark connection and creativity that lasts beyond the moment.
Our Ongoing Journey
We’re not perfect, and we don’t pretend to be. We're still learning, evolving, and dreaming of ways we can grow our impact as our business grows.
As a Christian-run business, the first thing we do each month is to tithe 5% of our income across all platforms. Giving back has always been deeply rooted in our values, and while it may not be directly tied to eco-initiatives, we believe that generosity and compassion are powerful ways to show we care for people, for communities, and for the world we share.
🌱 What's Next for Our Eco Journey
In addition to giving back, we’re also continually working to deepen our commitment to sustainability within our business practices. Some of the initiatives we are currently exploring include:
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Introducing recycled pencils for our journal an writing set bundles
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Finding lower-waste options for wholesale
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Expanding into more digital designs to reduce materials altogether
This journey is rooted in real care, not box-ticking. And we’re so grateful to have you walking it with us.
Want to Learn More?
Have questions about how we package something or want to suggest a new eco-idea? Just drop me a message, I’m always happy to chat sustainability over a cuppa.
With love and creativity,
Jo 💜
Founder & Designer, Dolly and Fred